IoT Startup Resources

IoT Startups: Share, Connect, and Discover New IoT Innovations

The IEEE IoT Startup Resources enable emerging players in the IoT market to share and discuss their endeavors with the IEEE community. Use this platform to connect with community members and discover new innovations in the evolving field of IoT. To contribute your ideas, we invite you to get involved at upcoming IoT Startup Events hosted by the IEEE Standards Association (IEEE-SA) and the IEEE Internet of Things (IoT) Initiative.


ReelyActive: Standards to physically identify and digitally represent people, products and places at a human scale

Smart spaces
Resource URL:
Description of Startup:
We envisage that in the future every product will be radio-identifiable at a distance of several metres and every person, product and place will be digitally represented by a URL.  We show how very recently emerging standards such as Bluetooth Smart and JSON-LD + reinforce these predictions.  We discuss how additional standards could further advance technology adoption and comment on the socio-economic impact on a global scale.  Finally we present how our startup, reelyActive, is successfully employing these standards to achieve this vision.
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