IoT Startup Resources

IoT Startups: Share, Connect, and Discover New IoT Innovations

The IEEE IoT Startup Resources enable emerging players in the IoT market to share and discuss their endeavors with the IEEE community. Use this platform to connect with community members and discover new innovations in the evolving field of IoT. To contribute your ideas, we invite you to get involved at upcoming IoT Startup Events hosted by the IEEE Standards Association (IEEE-SA) and the IEEE Internet of Things (IoT) Initiative.


TheWhollySee: Imaging That Makes Sense - A New Vision for a Self-Describing World

Object recognition
Resource URL:
Description of Startup:

We aim to enable applications in object identification and tracking, personnel identification in hospitals, cleanrooms, production facilities, attendee tracking & profiling at conferences, trade shows and events, surveillance, CCTV, defense & security.

Our technology is based on encoding information in photonic-engineered tags placed on objects and subjects, and decoding them using a smart camera. The tags are provided in the form of paints, stickers or appliques, and can be identified from a single pixel in a scene. Not only can we identify who or what the camera is looking at, but also remotely infer the 3D coordinates, speed, and orientation of a tagged entity. The system can then collect data on observed entities and provide analytics on their identity and movement.

Additional Resources:
Download PDF

Please join the IEEE IoT Technical Community to like or leave a comment. Membership is free.

Once you have joined, please sign in with your IEEE account.