IoT Startup Resources

IoT Startups: Share, Connect, and Discover New IoT Innovations

The IEEE IoT Startup Resources enable emerging players in the IoT market to share and discuss their endeavors with the IEEE community. Use this platform to connect with community members and discover new innovations in the evolving field of IoT. To contribute your ideas, we invite you to get involved at upcoming IoT Startup Events hosted by the IEEE Standards Association (IEEE-SA) and the IEEE Internet of Things (IoT) Initiative.

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NewAer: Beyond the Boundaries of iBeacon - Why Proximity by Cloud Is Critical to Disrupt IoT

 
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Industry:
M2M communications
Resource URL:
https://newaer.com/
Description of Startup:

Brands struggle with iBeacon strategy, often directing a consumer’s phone to ‘wake up’ when it enters a retail environment. This type of primitive campaign leads to repetitive messaging & next generation spam rather than an interaction both brand and customer want. Inventor and CEO Dave Mathews explains why proximity must happen in the cloud to enable magical IOT moments. NewAer pushes beyond the physical space that limits an iBeacon campaign and marries devices & messaging for smarter action.

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