To really understand the Internet of Things (IoT) requires application, implementation, and execution in the real world. IEEE IoT recently launched a program to provide the IoT community an interactive platform on which to engage with use cases, service descriptions, business models, and reference implementations that will be key to developing a vibrant IoT industry. This is a fantastic opportunity for you to contribute to the IoT cause, as well as get excellent exposure for your projects and ideas.
- ICT CityPulse
While she's out shopping, Anna uses her mobile phone to easily receive information about the products she's about to purchase. Pointing the RFID reader on the mobile phone at the products, Anna gets additional information about the products such as origin and expiry date. When she takes a product, the device alerts her that it "contains traces of nuts" and that it is not suitable for her daughter Lea because of her allergies. While passing nearby products, Anna gets personalized advertisements from the store system considering her profile as well as her recent behavior: "You liked this product the last time… then here we have the complementary/ the new one…" While she places the products in the shopping trolley, the bill is updated in real time. The check out and payment are automatic, avoiding the lengthy queues at the checkout.